Did you buy toothpaste products from Colgate or Tom’s? These products, including some specifically targeted to children, allegedly contain harmful heavy metals. Find out your consumer rights »
WHAT’S THE ISSUE?
Hagens Berman’s consumer rights team is investigating the presence of potentially harmful heavy metals in Colgate-Palmolive toothpaste products. Attorneys believe toothpaste specifically made for and marketed to children and their parents may contain concerning levels of lead, arsenic, mercury and cadmium unbeknownst to consumers, putting children at risk of heavy metal-related negative health effects. Consumers who purchased Colgate toothpaste products without knowing they contained heavy metals may have rights through a class-action lawsuit.
HOW DO I KNOW IF I’M AFFECTED?
Hagens Berman is investigating all Colgate-Palmolive toothpaste products, including the brand Tom's of Maine, which were allegedly found to have detectable, elevated levels of heavy metals including lead, arsenic, mercury and cadmium.
If you purchased any Colgate-Palmolive toothpaste products, you may be affected. Fill out the form to find out your rights.
RISKS OF HEAVY METALS
Attorneys allege consumers have been left in the dark about the reality of Colgate’s toothpaste products and the potential health consequences. According to the World Health Organization, heavy metals including lead and mercury can cause negative health effects such as cancer, gastric and vascular disorders, liver, kidney and brain damage, miscarriages and reproductive disorders. Children are more susceptible to the negative impacts of heavy metals.
HEAVY METAL TOOTHPASTE INVESTIGATION EXPLAINED
A 2025 independent consumer goods study published lab test findings that toothpaste products allegedly contain elevated levels of harmful heavy metals including lead, mercury, arsenic and cadmium. The study included household toothpaste brands like Colgate and Tom’s of Maine including Colgate Total Whitening Toothpaste, Colgate Watermelon Burst Toothpaste (for kids) and Tom’s of Maine Kid’s Natural Toothpaste, all of which tested positive for elevated levels of lead (200 parts per billion and higher).
The toothpaste products, including those specifically made and sold for children, do not disclose that they contain potentially harmful levels of heavy metals. Given the recommended usage of the products for maintaining proper oral health and hygiene (brushing with toothpaste twice per day), attorneys believe children could be at risk of increased heavy metal exposure in these everyday products. Attorneys believe Colgate-Palmolive inadequately tested or never tested its products for heavy metals, and did not disclose the possibility of their presence in the products.
HOW CAN A CLASS-ACTION LAWSUIT HELP?
Colgate-Palmolive allegedly failed to inform the public of the potential harmful health impacts of its toothpaste products. Hagens Berman seeks to represent a class of customers who purchased the allegedly affected products under the impression that Colgate-Palmolive products were safe and non-toxic. A class-action lawsuit seeks to level the playing field, bringing strength to collective action to change unlawful practices. Though these measures do not bring immediate relief, they are a time-tested method of holding companies accountable for wrongdoing.
TOP CONSUMER RIGHTS LAW FIRM
Hagens Berman is one of the most successful consumer rights litigation law firms in the U.S. and has achieved settlements valued at more than $320 billion for class members in lawsuits against manufacturers, retailers, automakers, big banks and others. The firm is currently leading multiple cases on behalf of customers involving health and safety impacts, and the firm has achieved many record-breaking victories in matters benefiting consumers. Your claim will be handled by attorneys experienced in consumer law.
NO COST TO YOU
In no case will any class member ever be asked to pay any out-of-pocket sum. In the event Hagens Berman or any other firm obtains a settlement that provides benefits to class members, the court will decide a reasonable fee to be awarded to the class’s legal team.
