Charmin Toilet Paper Eco-Friendly Advertising

WHAT’S THE ISSUE?

Hagens Berman’s consumer and environmental protection legal team is investigating Procter & Gamble, the maker of Charmin toilet paper, for allegedly making false claims about the environmental impact of its products. The company touts Charmin’s sustainability, proclaiming it “helps protect forests” and promising consumers “We are committed to helping keep forests as forests.” Behind Charmin’s promise that it “maintains healthy forests for generations to come,” Procter & Gamble — a multibillion-dollar corporation — is cutting down boreal forest, in spite of its excessive greenwashing. Its packaging also references environmentally friendly associations.

ABOUT CHARMIN’S ECO-FRIENDLY CLAIMS

Attorneys investigating the issue cite Procter & Gamble’s rampant eco-friendly claims on its products, website and other marketing materials, in which the conglomerate says, “Responsible sourcing is an important issue for not just our business but, more importantly, for the environment and people who depend on it… Our sourcing prohibits deforestation, respects the rights of Indigenous peoples (FPIC), and protects biodiversity. For every tree Charmin uses, at least two are regrown.”

Specifically, Charmin’s deceptive packaging urges consumers to “Learn how Charmin helps to protect, grow and restore trees” alleging a Rainforest Alliance, Forest Allies affiliation. It touts a commitment to protect, grow and restore through advances in responsible forestry, including a promise to the public that all of Charmin’s toilet paper products use pulp certified by the Forest Stewardship Council and that Charmin only sources fiber for its toilet paper from working forests, which provide a renewable supply of wood.

According to the firm’s investigation, Procter & Gamble’s outward facing eco-campaign conceals a dark side of deforestation and disregard for the planet’s precious ecosystems.

PROCTER & GAMBLE’S ACTUAL PRACTICES

Hagens Berman accuses Procter & Gamble of using these eco-friendly promises only to motivate environmentally conscious purchasers to drive its revenue stream. The firm has uncovered mass deforestation of boreal forests, all for the sake of making toilet paper. The National Resources Defense Council (NRDC) has just released its Issue With Tissue report stating toilet paper companies are destroying Canada’s boreal forests. Boreal forests are crucial to our planet, as they store 30% to 40% of land-based carbon.

YOUR CONSUMER RIGHTS

Hagens Berman believes consumers have a right to honest information about the products they buy. When those products are marketed, sold and advertised preying on a buyer’s wish to make an environmentally conscious choice, a company has a duty to provide factual information. We believe Procter & Gamble has orchestrated a widespread and costly effort to cover up the company’s deforestation and disregard of the environment. The firm’s seasoned consumer-protection and environmental attorneys are investigating the rights of consumers like you to payback, as well as methods to apply to law to put an end to Procter & Gamble’s actions.

TOP CONSUMER & ENVIRONMENTAL LAW FIRM

Hagens Berman is one of the most successful litigation law firms in the U.S. and has achieved total settlements valued at more than $320 billion in class-action lawsuits against the world’s largest product manufacturers, high tech companies, banks, automakers and more. Hagens Berman has achieved record-breaking settlements in consumer-protection lawsuits, and your claim will be handled by attorneys experienced in this area of law. The firm also specifically and expertly takes on environmental complex litigation, upholding the rights of our ecosystem under the law.

NO COST TO YOU

In no case will any class member ever be asked to pay any out-of-pocket sum. In the event Hagens Berman or any other firm obtains a settlement that provides benefits to class members, the court will decide a reasonable fee to be awarded to the legal team for the class.